Little Readers

Little Readers are a new business who needed a logo, website and e-commerce store – all in time for Christmas!

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OpenCart: How to add persistant or common attributes

OpenCart must now be the best, free PHP ecommerce script which has been developed to a very high standard.  There are however, a number of shortfalls which the developers are yet to get around to.

When creating an online shop, it is highly likely that the majority of your products will be similar, and therefore have the same attributes.  OpenCart sadly has not realised this yet, and every product’s attributes must be entered one at a time and for every individual product. (more…)

Google hoarding keyword data – what are they up to?

Last week, all in the name of privacy, Google have decided to use SSL encryption for their search result pages for all logged in Google users. For marketers and website owners, this will mainly affect our analysis of where our visitors come from.

Presently, we monitor the exact URL of the site that linked to ours. In the case of the Google search result page, this also tells us the search term used when finding our site.  We then monitor this data and can identify which words are most commonly used.  This list can help us target our marketing carefully and make the most of any budget we have.

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A first look at Google+: my top 5 features

So, it’s been a week now since Google kindly let me in on their big secret. I’d asked them politely months ago to let me in on the beta version, but they were happy to wait a while longer for my input!

First thing I’ve found is how hard it is to persuade friends to give it a go with me.  Even though Google has shown me that they have scanned my email account and found hundreds of contacts, I’m not willing to bulk-email all of them inviting them to join, primarily because most of them are business contacts.  It also seems that Google is happy to send invitations to all email addresses in my contacts, even though many friends have multiple email addresses and would therefore be encouraged to set up multiple accounts.

So, one week in and with only six friends signed up, I must say it’s pretty slow going. However, that doesn’t mean I haven’t been impressed with anything.  Here’s my top 5 features:
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Theme: Scouter

WordPress theme as used here. In early stages of development and not supported. Use at your own risk.
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How Infographics are beating adverts for your customers’ attention

As marketing buzzwords go, “Infographic” is one of the top ones at the moment and these colourful illustrations are popping up in blogs, websites and newspapers.  It is becoming more and more clear just how popular that are with audiences and some go so far as to say they are performing better than adverts.
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Top 5 tips for your next Email Marketing campaign

Many people class email marketing and spam as the same thing, yet it is still a very cost-effective and successful marketing medium.  Not as sexy as Social Media Marketing, it has proven time and time again to drive more traffic, especially for existing customers.

We’ve written our top 5 tips for making your next email marketing campaign your best one yet! (more…)

New address is now at Corby Enterprise Centre

GreenPanda Internet Marketing is proud to announce our new address at Corby Enterprise Centre.  You can now contact us at:

GreenPanda Internet Marketing,
Corby Enterprise Centre,
London Road,
Priors Hall,
Corby,
Northamptonshire,
NN17 5EU

Top 5 mistakes to avoid in your Social Media Marketing plan

We’ve all been told that social media marketing should be forming a big part of our marketing and communications strategies, but why are so many companies not getting the results they were looking for? After all, it’s just Facebook, right? You’ve been using that for years!  It’s easy to see the value in engaging with your customers online, so why do your efforts seem to fall short?

We’ve put together the top 6 mistakes businesses are making when they start using social media in their marketing. (more…)

Google+ has some work to do if it is to compete for Social Media Marketing power

Although Google+ is announcing huge membership figures already (although you haven’t let me sign up yet, Google!!) this latest Social Network has a lot of work to do if it is to catch up with Facebook and become a real marketing tool.
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